GUEST BIO
Jonathan Zacks is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders and online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication.
MAIN INSIGHT
Do less research and more “doing”. Test and iterate quickly to improve marketing campaigns.
KEY TAKEAWAYS
- Trust your gut. Have confidence.
- Shift your mindset from “doing” to “trying”.
- Try the project out, making sure it's within a risk range you're comfortable with.
- Test and measure. Look for noticeable results within relatively short timeframes (e.g. testing whether a new website headline unambiguously led to more conversions within 1-2 weeks rather than waiting for months)
MORE FROM GoReminders
GoReminders is an easy-to-use software for automated reminders, text messages, confirmations, and online scheduling, that saves you time and makes you money. Learn more at https://www.goreminders.com/