Author: Keirra Woodard

SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization. Chapters 0:31 Introduction 4:04 The Power of Systems 14:10 Improving Systems Through Meetings 25:19 Implementing an Effective Referral System 27:50 Impact of Systematizing on Teams 31:43 Steps to Implement Systems Within a Team 36:16 Overcoming Challenges in System Implementation 39:28 Smooth System Implementation Tips 41:24 Promoting the Book …

SUBSCRIBE TO THE EMAIL NEWSLETTER Chapters 0:31 Introduction to High Performance Marketing Team 0:56 Importance of Mindfulness in Marketing 1:43 Jeff's Journey into Marketing 3:48 Impactful Campaigns for Business Growth 5:09 Unbreakable Program Implementation 8:25 Development of Unbreakable Training Program 10:24 Creation of Unbreakable One-Day Program 13:14 Embracing Wellness Initiatives 18:11 Marketing Mindfulness within the Organization 21:59 Implementing Mindfulness Programs at HITE 24:46 Leadership Collaboration for Program Success 30:08 Steps to Implement Mindfulness Programs 32:58 Designing Thoughtful Employee Surveys 34:32 …

SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcastSuggest a guest by emailing podcast [at ] forwardlaunchdigital.com—In this rebranded premiere of “Mindful B2B Marketing,” host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of “Forward Launch Your SaaS” to a pioneering exploration of ethically driven and socially impactful marketing strategies in the B2B realm. Keirra introduces the concept of mindful marketing, a holistic approach that extends the definition of success beyond financial gains to include …

GUEST BIO Ayush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build very focused revenue-generating MVPs for bootstrapping founders. We define an MVP as the least complex product you can build that solves a problem well enough that customers are willing to pay for it. Once they manage to get that revenue, we help them take customer …

We all know the importance of engaging our audience and standing out in a crowded marketplace. One often overlooked strategy to achieve this is through the power of storytelling. Keirra recently invited Steve Hoffman, CEO of Founder's Space, to the podcast to discuss how SaaS companies can leverage storytelling to strengthen their marketing strategies. Here's a summary of the valuable insights and takeaways from their conversation. The Importance of Storytelling in B2B SaaS Marketing When it comes to marketing a B2B …

Disclaimer: This post was created using AI which utilized an interview transcript as a source. Keirra reviewed it for accuracy. In today's fast-paced digital landscape, it's essential for businesses, especially B2B SaaS companies, to adapt and implement innovative marketing strategies. One such strategy that has proven to be extremely effective is video marketing. In this exclusive interview, we had the pleasure of speaking with Sarah Jenkins, a seasoned entrepreneur and digital marketer, who shared her insights on the power of …

Disclaimer: The following post was created using AI which used an interview transcript as a source. In today's fast-paced and competitive business environment, companies are always looking for innovative ways to expand their reach and generate more leads. One such method gaining momentum is partnership marketing. To better understand this powerful tool, we recently had an insightful conversation with Renee Bigelow, a seasoned marketing expert and fractional CMO, who shared her knowledge and experience on the subject. Renee shared several …

GUEST BIO Joran Hofman started his career in SaaS sales before moving into customer success. He became the Head of Customer Success at Leadfeeder, managing a team of 25 people. As an affiliate of around 80 SaaS tools, he noticed many issues with the current tools, hence he started his own affiliate management tool for B2B SaaS companies, Reditus.  MAIN INSIGHT Run experiments and track high-level impact. Leverage others rather than doing everything yourself. KEY TAKEAWAYS Find early adopters by …

GUEST BIO Tara is the Head of Marketing at GetAccept, and previously was the Director of Demand Generation & Customer Marketing, Community Brands  At Community Brands, Tara was part of the management team propelling the business from 10M ARR to 32M ARR and built up their marketing department from 2 to 33 people during that time. MAIN INSIGHT The key to success in marketing is to prioritize collaboration and communication with the sales team, value everyone's input, and be transparent. …

GUEST BIO Wilson Bright is the co-founder of BlockSurvey, and he has been building Web 3 projects for the last 3 years. BlockSurvey is one of the fastest-growing data collection platforms in the privacy ecosystem today, with over 10,000 registrations from individuals and organizations. Wilson is responsible for the product, growth, and marketing strategy of BlockSurvey. MAIN INSIGHT Use SEO to grow. Build micro-tools to bring traffic to your website and bring in customers. KEY TAKEAWAYS Use SEO to find …