
Forward Launch
Strategic Podcasts for Purpose-Driven Founders.

Strategic Podcasts for Purpose-Driven Founders.
Get a strategic, clear, and aligned podcast system built around your business goals, your message, and the impact you want to make.
And You Want Your Marketing to Support Your Mission, Not Distract From It
You’re not looking for hacks or vanity metrics.
You’re building something meaningful.
A smarter, more strategic way to attract ideal clients
A clear message that resonates with the right audience
Connections with people who matter — partners, leaders, aligned customers
A content engine you can build your marketing around
A platform that elevates your voice and your mission
Most founders love the idea of starting a podcast, but quickly realize it’s a much bigger project than expected.
It’s easy to spend your limited time on the wrong things — editing, re-editing, tweaking cover art — instead of focusing on what actually grows a strategic, business-aligned show.
And unfortunately, that leads to most podcasts never getting past the first few episodes, never driving business growth, or never getting started at all.
After launching my own podcast and helping many others do the same, I’ve learned exactly what works to get a podcast off the ground and running smoothly.
This isn’t an editing service.
This isn’t a “hit record and hope for the best” approach.
Forward Launch is a done-with-you, strategy-first service for founders who want a podcast that directly supports their business growth.
Clarify who you’re talking to — and why
Uncover your deeper business mission and long-term vision
Translate that mission into a clear, compelling message
Design a podcast that strengthens your business goals
Build a system you can sustain, whether you publish weekly or seasonally
Create content that can be repurposed into email newsletters, SEO-optimized blogs, YouTube, and more
Your podcast becomes the foundation of a powerful, aligned content strategy — not an isolated marketing experiment.
What do you want to achieve?
Who do you serve?
What mission or impact is driving your business forward?
Most founders have never been asked these kinds of questions deeply —
and that’s where your clarity begins.
🎯 Business objectives
👥 Audience segments
🧭 Desired positioning
🌱 Long-term mission
💡 Strategic opportunities for content
🔗 The kinds of conversations that best support your goals
This becomes the backbone of your podcast strategy.
You get all the assets and structure needed to launch confidently:
🎯 Strategic show concept + messaging
🎯 Show name & description
🎯 Episode structure tailored to your goals
🎯 Interview flow designed for real business impact
🎯 Guest criteria aligned with your mission + business development
🎯 Purpose-driven CTAs
✍️ Intro & outro scripts
✍️ Trailer script
✍️ Interview questions + pre-interview checklist
⚙️ Guest kit & scheduling workflows
⚙️ Tech setup (Calendly, Zoom, Buzzsprout, Dropbox)
⚙️ Placeholder cover art (with guidance for hiring a pro designer)
⚙️ A vetted editor you can hire for ongoing production
I build the entire strategic infrastructure so your podcast becomes an asset — not a burden.
We finalize everything together and record your trailer + voiceovers.
And importantly:
You can start with your first season.
You don’t have to commit to weekly episodes forever.
📌 Structure
🌱 Sustainability
⚡ Momentum
🔍 Clarity
🧭 Space to decide what’s next
You launch with confidence — and with a system you can maintain.
👉 Book Your Free Consultation
Let’s talk through whether a podcast is the right strategic move for your business right now.
❌ Guessing what content will resonate
❌ Launching a show with no strategic direction
❌ Wasting months trying to DIY the setup
❌ Feeling unclear about who you’re talking to or why
❌ Running a podcast that doesn’t support your business goals
❌ Burning out trying to publish too often
❌ Creating content that isn’t tied to your mission
Instead, you get a clear plan that connects:
your purpose → your message → your content → your business goals.
✔ A clear message your audience instantly understands
✔ A podcast that elevates your authority and deepens trust
✔ Conversations with people who energize you
✔ A steady stream of content that feeds your entire marketing strategy
✔ A foundation you can build emails, blogs, and social content from
✔ A system that feels professional, aligned, and sustainable
✔ A platform that supports your long-term mission and business growth
✔ A strategic first season that showcases your expertise
This is podcasting as a strategic growth engine that amplifies your voice and your mission.
Since launching my podcast creation service in 2022, I’ve developed podcasts for 8 businesses, recorded interviews with 80+ guests, and helped my clients generate high-quality leads and sales opportunities.
Developed the marketing strategy, assets, and marketing copy for Beusail’s “Brunch with Billionaires” podcast featuring Tamara Loehr and Natalie Nichols.
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Created the strategy and name for SEO Radar’s podcast, “SEO Unveiled,” booking 20+ guests and generating multiple sales demos within 8 weeks.
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I host the “Mindful B2B Marketing” podcast, and have featured more than 70 guests, including founders and marketing executives from notable B2B brands like Hotjar, Proposify, Bonjoro, Otter.ai, Airmeet, and more.
Here’s what one of my past clients had to say about going through this process with me:
“Before working with Keirra, all we had was a big idea and absolutely zero structure. I kept stalling the podcast because I didn’t know what the right format was… Keirra listened to us and then she turned the ideas that we had into a route plan. She helped us land the name, the purpose, the goals that we had with the podcast, the interview flow and helped us create a very strong format that we could repeat even after her time with us… We had the intro, the outro and the trailer all done, she helped us prepare a guest kit and an interview guide and she even helped us with a week-by-week plan…
The biggest change that we now have is confidence and we know exactly what to do next. If you are on the fence about either starting a podcast or working with Keirra just say yes—she is not just brilliant and experienced, but she is such a pleasure to work with and her style is extremely collaborative. She really takes time to listen to you and then turns your ideas into this very clear outline… She simplifies all the moving parts and then walks you through them step-by-step… I don’t regret a second of it.”
Keirra delivers leading-edge digital brand marketing expertise that creates outstanding competitive advantages. She is my trusted partner for digital multi-channel integration strategies that enable my business to drive and amplify its authority, positioning, and sustainable brand value in the marketplace. The patience, grace, and empathy that complement her resourceful, master-class-level knowledge and skills are hallmarks of her consummate professionalism. With applause, admiration, and enduring gratitude, I am pleased to highly recommend Keirra with evidence-based knowledge and confidence that her professional endeavors produce measurable outcomes for business success.
I was introduced to Keirra through Fincon - a network of financial content creators whom you would think would know something about SEO and content. She didn't disappoint.
Keirra completed an SEO and content planning assignment for us at Life Sherpa. We had a lot of content but needed to get better value from it. Keirra reviewed our existing content, identified competitors and developed a content plan as well as suggestions for how we could optimise our existing content.
Keirra very quickly mastered the brief and within a short time just got what we were trying to do.
The keyword analysis and google sheet she developed now forms the foundation of everything we do with our content and SEO work.
I would thoroughly recommend Keirra to anyone who wants to really get on top of their content strategy.
Keirra was prolific in helping generate ideas, and then worked to create useful documents to both focus these ideas and place these ideas within an executable timeline.
Keirra is an astute listener and a remarkably intuitive content strategist. We implemented Keirra's suggestions for our website and communications content and our nonprofit organization saw immediate results! Keirra's ability to help us see through the weeds and elevate portions of our work that had previously been invisible has made a significant impact on the number of leads and contracts we are generating. The History UnErased staff and Board highly recommend Keirra!
Let’s create a podcast that reflects who you are, who you serve, and what you’re building.
I’ll help you explore whether podcasting is the right move and what your first season could look like.
I design your podcast to fit your schedule — not the other way around.
Most busy founders and teams prefer recording episodes in seasons. It works the same way as a television season - a limited number of episodes are published in a defined time frame. You can even create a one season podcast and decide later whether to add a new season.
You record a season’s worth of episodes at your own pace, then release them gradually over time. This gives you consistency without weekly pressure.
Your publishing cadence is also completely flexible:
Start weekly or bi-weekly to build momentum
Shift to once-a-month after your audience grows
Announce the change and listeners adapt easily
For example, one client switched from weekly to monthly publishing at the end of a season and saw almost no subscriber drop-off. It gave him breathing room to recharge and record the next wave of episodes without stress.
Whether you want a seasonal format, a monthly cadence, or something flexible that adapts to your busy season — your podcast can stay consistent without adding pressure to your workload.
Full Podcast Strategy and Launch System — starting at $8,000
This package gives you every asset, script, system, workflow, and strategic framework you need to launch a professional, client-attracting podcast. It is a complete done-with-you launch foundation designed to remove the guesswork and ensure your podcast supports your business goals from day one.
One-Time Strategy Session — $500
If you only want help defining the concept, positioning, and direction of your podcast, you can book a single strategy session. If you later decide to move forward with a full project, this session fee can be applied as a credit.
Ongoing Podcast Strategy and Growth Support — starting at $1,000 per month
Ongoing support is a separate, customizable marketing engagement that helps you grow your podcast and use it strategically to support your business after launch.
This is not a one-size-fits-all package. We will discuss your goals on a call and create a custom plan that may include audience growth strategy, content repurposing, relationship-building workflows, guest outreach strategy, or other marketing initiatives that amplify the impact of your podcast.
Because this support varies based on your business, I explain exactly what this looks like during a consultation so you know what is included and what your custom plan would involve.
Free Consultation
If you are unsure whether a podcast project is right for you, I offer a free consultation where we talk through your goals, your industry, your audience, and whether a strategic podcast would be a strong fit for your business.
Great! I can refine or reposition your current show so it attracts the right listeners — your ideal clients.
I can help you:
Strengthen your show concept & positioning
Improve your interview flow and structure
Rewrite your show description & messaging
Refresh your CTAs so episodes support business goals
Upgrade your guest workflow
Make your podcast easier to run long-term
You’ll walk away with a sharper, more strategic show — not just “more content.”
Book a free consultation with me and we can discuss custom pricing depending on what you already have.
Many founders worry about this, but once your podcast is set up correctly, finding guests becomes much easier than expected.
Why guest sourcing is often simpler than people think
Once you have a few episodes published and a clear niche, guests often begin reaching out to you. There is far more demand to be a podcast guest than there is supply of high-quality niche shows. This means you will usually see strong guest interest after your first few episodes, especially if your topic is well defined.
I also show you how to use guest-matching platforms such as:
Qwoted.com
Matchmaker.fm
PodMatch
Several other tools and directories
These platforms make it simple to find aligned and high-quality guests even if you are just beginning.
You can also start with people you already know
Many founders book their earliest guests through:
their existing network
simple LinkedIn outreach
partners and collaborators
Podcasting opens doors that ordinary outreach often cannot. When I launched my own show, I booked well-known guests long before I had an audience simply because the invitation to be interviewed is compelling.
A realistic note about different industries
Some industries have an abundance of people who want to be interviewed. Others are more niche and require a more intentional outreach strategy. Before any paid consultation or project begins, I will tell you honestly if I believe your industry will be easy or difficult to source guests from. If interview guests may be challenging, we will plan for an episode format that fits your goals and capacity.
Why a hybrid format usually works best
For most founders, the most effective podcast strategy is a hybrid of interview and solo episodes.
Interview episodes help you build relationships and expand your network. Solo episodes allow you to share your expertise quickly and directly, and they are often faster to produce. A thoughtful combination of both gives you the strongest balance of authority, consistency, and business impact.
How I make this easy for you
Instead of spending months figuring this out alone, you receive complete systems built for you. This includes:
Guest criteria
Outreach templates
A scheduling workflow that runs automatically
Interview questions
A pre-interview checklist
Recording instructions
I do not personally book guests or edit episodes. I build the structure so your team or the editor I recommend can run the podcast smoothly.
Your job becomes simple
Show up, have great conversations, and publish.
You need surprisingly little to start a professional, strategic podcast.
Here’s the full list:
1. A basic microphone ($30–$50).
That’s all you need for clean, professional sound.
I recorded 80+ episodes with a $35 mic and generated more than $10,000 in revenue directly from my show.
Microphones matter far less than people think — after a basic level of clarity, the differences become almost meaningless to listeners.
2. A webcam or laptop camera.
Whatever you already have is fine.
3. Calendly Premium ($10/month).
This is essential for smooth guest scheduling and workflows.
4. A podcast host (Buzzsprout, $12–$24/month).
This is where episodes live once you’re ready to publish.
Optional:
Professional cover art
I provide a clean placeholder cover image for free, which you could use indefinitely, or you could easily switch it out later if you have an in-house graphic designer. Or, you could use a freelancer to design one (Fiverr designers typically charge $50–$150).
Truthfully, beginners over-focus on microphones, cover art, and tech.
The real results come from strategy, structure, messaging, and smart positioning — not equipment.
Great question — and it’s important to understand the difference between podcast production and a strategic podcast launch.
I do not record episodes, publish episodes, or handle ongoing editing.
What I do is build the entire strategic foundation and launch system so you can record confidently and produce your podcast smoothly, with or without a team.
Here’s what’s included in your podcast launch:
✔ A Complete Strategic Structure for Your Podcast
You’ll know:
what your podcast is about
who it serves
why it exists
how it supports your business goals
This includes your show concept, episode flow, guest criteria, CTAs, positioning, and more.
✔ Done-for-you documents and scripts
You’ll get:
a script to read when recording
interview questions
a pre-interview checklist
a guest kit
outreach templates
a recording and scheduling workflow
Everything is designed to help you launch smoothly without guesswork.
✔ Guidance on guest sourcing
You are responsible for recording episodes and reaching out to guests.
But you won’t do it blindly.
I tell you:
exactly where to find relevant guests in your industry
how easy or difficult guest sourcing will be before we start
which guest-matching platforms to use
how to leverage your network
how to position your show so guests say yes
Some industries have an abundance of eager guests.
Others are more niche and require a different approach.
We discuss all of this in the free consultation so you know what to expect.
✔ Options beyond interview-style podcasts
Not every podcast needs guests.
We’ll explore:
solo episodes (faster to produce, excellent for authority building)
interview episodes (great for networking + relationships)
hybrid formats (often the best for business outcomes)
On your strategy call, I’ll help you choose the episode style that aligns best with your goals and capacity.
✔ Your responsibility becomes simple
Once your system is built, your role is to:
record → have meaningful conversations → hit publish.
Everything else is handled through the strategy, scripts, and workflows I create for you.
✔ 100% Money-Back Guarantee on the Strategy Call
If after the strategy call you don’t want to move forward — or you feel it wasn’t valuable — you’ll receive a full refund. No risk, no pressure.
I don't do editing or publishing myself, but I can connect you with editors who:
Edit episodes
Mix audio
Upload to your hosting platform
Handle show notes
Publish on schedule
You choose the editor that fits your budget and style.
Yes.
Most of my clients are very busy leaders, not audio engineers.
I handle:
All strategy
All positioning
All scripts
All systems
All workflows
All tech setup
All templates
Your team follows a simple, clear system.
You focus on high-impact conversations — not tech.
Yes — that’s the entire goal.
Your podcast will be designed to:
Position you as the trusted expert
Get you in the room with decision makers
Help your ideal clients get to know you
Build authority in your industry
Strengthen relationships
Create partnership opportunities
Support your sales pipeline organically
This is not a “hobby podcast.”
It’s a strategic business asset built for visibility, authority, and revenue results.
No — neither of these are required to launch a successful podcast.
From everything I’ve learned through launching my own podcast, working with founders, attending podcast conferences, taking courses from top podcasters, and studying industry best practices, intro music has little or no impact on whether your podcast attracts clients or listeners.
It’s simply not a lever that moves results.
If you want music later, you can add a royalty-free track or hire someone on Fiverr or Upwork for a simple custom intro — but it’s optional, and not something that’s necessary to invest in.
Cover art matters only in one specific way:
It needs to be clear, simple, and easy to read on a small screen.
That’s it.
The title of your show matters far more than the artwork — it’s what helps your ideal audience immediately recognize that the podcast is for them. I provide a clean, professional placeholder cover you can launch with, and we can refine the title so it’s compelling and aligned with your niche.
In short:
Focus on clarity, messaging, and value. Not music tracks or over-designed artwork. Those pieces have little or no discernible affect on ROI or audience enthusiasm. The important thing is your content.