B2B SaaS marketing teams create and publish a lot of content. But how can you make sure that the content you’re creating is getting results in terms of driving business leads, and ultimately, revenue? Hey everyone, I’m Keirra Woodard, and today I’m going to show you a method for using content marketing as a powerful revenue driver for your B2B SaaS business. Typical B2B SaaS content creation process So here’s the typical process of creating and publishing content: First the …
Content Strategy for B2B SaaS Startups