Video: B2B Content Marketing – How to systematically move buyers down the funnel. You can read the transcript below (lightly edited for readability). B2B companies often create and publish content regularly to generate website traffic. How can you systematically turn your website traffic into qualified sales leads? Hey everyone, I’m Keirra Woodard, and today, I’m going to show you a process for making sure that your content converts buyers at every stage of the buyer’s journey and consistently produces high-quality …
Tag: B2B
B2B SaaS Marketing – Turn content into a powerful revenue driver
B2B SaaS marketing teams create and publish a lot of content. But how can you make sure that the content you’re creating is getting results in terms of driving business leads, and ultimately, revenue? Hey everyone, I’m Keirra Woodard, and today I’m going to show you a method for using content marketing as a powerful revenue driver for your B2B SaaS business. Typical B2B SaaS content creation process So here’s the typical process of creating and publishing content: First the …