Welcome to the first episode of Forward Launch Your SaaS!
This will be a short episode in which I explain the format of the show, what you can expect from weekly episodes, and why I started the podcast.
The show features easy-going conversations with B2B SaaS startup marketing executives whose campaigns have resulted in impressive growth. In each episode, our guests share the one biggest piece of wisdom that other B2B SaaS marketing executives should know.
I’m the host – Keirra Woodard, the owner, podcast marketer, and B2B SaaS content marketing consultant of Forward Launch .
A few of the guests we have in our episode lineup include:
- Sharon Biggar, VP of Marketing at Hotjar. She recently spearheaded a company rebrand that helped Hotjar’s revenue to grow more than 50% last year.
- Nadia Milani, VP of Marketing at Proposify. Nadia has helped build high-performance teams, producing triple-digit growth in engagement, acquisition, and revenue. In 2020, Nadia was added to Marketo’s Fearless 50 list, being recognized as one of the top 50 marketers in the world.
- Oli Bridge, CMO at Bonjoro. After joining in 2016, he launched the company from zero revenue into one of Australia’s fastest growing startups, with over 50,000 current users.
Why I started the podcast
- A few years ago, I worked for a SaaS startup as a content writer… we never knew whether the content we published would actually resonate with people and produce leads and traffic for us. It felt like the content we were working hard to create was disappearing down a “content marketing black hole.”
- I started freelancing and developed a system to help companies avoid the “black hole”.
- Now through my podcast marketing agency Forward Launch, I help B2B SaaS startups create and publish content that resonates with their ideal audience 100% of the time, differentiates their brand from the competition, and systematically moves leads down the buyer’s journey.
- I started the podcast to understand what unique insights other SaaS marketers have learned that helped their companies be successful.
Episode format:
Every episode will be available in both audio and video formats that will be published to podcasting platforms and to my website.
At the start of the interview, I’ll ask the guests about their background. Then, we will move on to the main question for the episode: What is the one biggest piece of wisdom that other B2B SaaS startup marketing execs should know?
At the end of each episode, I’ll ask the guest for step-by-step practical advice that other marketers could use to implement the main idea.
Typical episode lengths will be approximately 30-45 minutes. Episodes will be released weekly on Mondays.
I’ll keep the show going for approximately 30 episodes, and then re-evaluate the length and show format.
What to do next:
- Subscribe to the email newsletterto be notified when new episodes are published and receive other bonuses like episode summaries, checklists, links to resources guests have shared, and more!
- Subscribe to the show in your favorite podcast player and leave a rating and review
- Share the show with your colleagues and friends
- Apply to be a guest on the show or suggest a guest
