As someone who values privacy and social responsibility, I understand that cold outreach may not be the most ideal marketing channel for everyone. While it can be effective in certain situations, it can also be intrusive and potentially disruptive, and it puts the personal information of decision makers at risk. However, I also recognize that cold outreach is a commonly used tactic, and it can be an effective way for startups to reach B2B decision makers. That being said, it’s …
Category: Content Marketing
Why I Set Out To Build an Interview-based B2B SaaS Podcast Agency
When I started Forward Launch Digital, I had no intention of offering podcast creation and marketing services. Initially, all I wanted to do was to help SaaS businesses handle the strategy side of their content marketing engine. So, I would develop their content strategy in an excel sheet and provide extra guidance on the type of content to create, where, and when to publish. But most of my clients weren’t satisfied and wanted more. Rather than handling the strategy part, …
B2B Content Marketing – Systematically move buyers down the funnel
Video: B2B Content Marketing – How to systematically move buyers down the funnel. You can read the transcript below (lightly edited for readability). B2B companies often create and publish content regularly to generate website traffic. How can you systematically turn your website traffic into qualified sales leads? Hey everyone, I’m Keirra Woodard, and today, I’m going to show you a process for making sure that your content converts buyers at every stage of the buyer’s journey and consistently produces high-quality …
B2B SaaS Marketing – Turn content into a powerful revenue driver
B2B SaaS marketing teams create and publish a lot of content. But how can you make sure that the content you’re creating is getting results in terms of driving business leads, and ultimately, revenue? Hey everyone, I’m Keirra Woodard, and today I’m going to show you a method for using content marketing as a powerful revenue driver for your B2B SaaS business. Typical B2B SaaS content creation process So here’s the typical process of creating and publishing content: First the …