Forward Launch Your SaaS Podcast 50: How to Think Outside the Box and Stand Out in Event Marketing — PowerHub Founder/CEO, Etienne Lecompte

GUEST BIO

Etienne Lecompte is the Founder and CEO at PowerHub. He's also an angel investor and the host of the Renewables:Unscripted Podcast. He helped build PowerHub from his spare bedroom into a respected software company in renewables, leading to the acquisition of the company in 2019.

MAIN INSIGHT

Don't ask for forgiveness, ask for permission. Think outside the box when promoting your brand.

KEY TAKEAWAYS

1. When planning to attend events, think about where you should go and what should you do there – should you attend, exhibit, sponsor, or “crash”?
2. Think about why you want to be there – e.g. to get in front of someone, or to do market research
3. Have a twist on how you're going to accomplish that. For example, you might try to ask for “out of the box” ideas as part of your event sponsorship package, or you might show up at the event in a different way to stand out.

MORE FROM PowerHub

PowerHub is asset management software built for the renewable energy industry. Learn more at https://powerhub.com