GUEST BIO
Graham Sawrey is the CEO of Pixel True, a design agency that works with SaaS companies. Graham has a background in managing companies in various industries such as content marketing, affiliate marketing, design, animation, copywriting, and Web3 software. He got into building businesses because of his interest in the online marketplace and the attractive multiples for investing in online businesses. Graham believes that having a cohesive brand across all assets is crucial for most companies, especially SaaS companies, to grow. Pixel True works with a number of SaaS companies at all stages and has grown in the last year from 13 employees to nearly 100 today.
WHAT WE DISCUSSED
Graham discusses the importance of unifying a company's brand identity across all its pages and social media accounts. He mentions that this can help with simplicity and the creation of content faster. However, he mentions that it is difficult to determine specific results because there are many intangibles and variables involved, such as the effort the company puts into promoting its brand, the amount of content produced, and the design elements used. He notes that SaaS companies often have a similar aesthetic and that it can be challenging to stand out in a crowded marketplace. He suggests using brand and visual identity to differentiate from the competition.
Graham explains the steps to building a cohesive brand across a B2B SaaS company's website pages and social media. He suggests the following steps:
- Research – this includes going through your competitor's websites and social media to see what you like and don't like. Make detailed notes and try to understand their process. Get insights from others as well.
- Create a database of research – having a database of research is invaluable as it can be used to share with a design team or anyone working on the brand.
- Execution – focus on what needs to be done based on the time and resources available. He suggests focusing on social media as a starting point.
Graham emphasizes that doing the research is the most crucial step and will lay the foundation for the rest of the work. It's also important to put in the work when it comes to creating a cohesive brand across platforms and websites. He cautions against shortcuts that may result in an inconsistent and confusing user experience. Graham also offers advice on striking a balance between research and execution, and suggests reaching out to Pixel True for help with design services.
MORE FROM PIXEL TRUE
Pixel True provides an experienced design team that works with you everyday to create high-quality design assets to help grow your business. Learn more at https://www.pixeltrue.com/