Forward Launch Your SaaS Podcast 36: How to Create a Customer-Intent-Focused Content Strategy — Charles Brecque, Founder and CEO of Legislate

GUEST BIO

Charles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is growing rapidly thanks to SEO.

MAIN INSIGHT

Share content on your website that serves the full customer intent journey.

KEY TAKEAWAYS / ACTION STEPS

  1. Do high-level research to discover content that users will need, whether they already realize they need the solution or not
  2. Educate potential users on why your solution is appropriate
  3. Create educational content around how to use your solution
  4. Create spinoff content for how to use your solution in specific use cases

MORE FROM LEGISLATE

Legislate makes it easy for non-lawyers to create and manage lawyer-approved contracts. Learn more at https://www.legislate.tech/

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