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Hello and welcome to Forward Launch Your SaaS, the show where we interview B2B SaaS founders and marketing executives about their campaigns and the biggest pieces of wisdom they have to share with other founders and marketers.
I'm excited to announce some upcoming changes to the show that I believe will make it even more valuable to our listeners.
First, I want to expand the show to include some larger B2B SaaS companies in addition to startups.
This change will benefit both startups and scaleups, as business leaders will be able to hear a mix of perspectives from newer and more established companies. Episodes specific to startups will be labeled as the “startup insights” series, while other episodes will be applicable to established companies.
Second, I care about the effects that businesses have on society and want to help companies grow while also making a positive impact on humanity and society. Many businesses prioritize profit over societal impacts, but I believe businesses can and should be a force for positive change.
Considering the consequences to society at every stage of a company's growth can position companies for long-term success and outperform competitors that don't consider these issues. It also has other benefits like improving team performance, allowing proactive issue management, and making the company more resilient to problems that competitors will face.
For example, companies that considered potential privacy concerns before investing in Google Ads won't be affected by Google's recent decision to eliminate third-party advertising, while competitors will have to scramble to adapt. Additionally, companies that consider these issues can attract a wider range of customers who are concerned about privacy.
That's why I'm adding in questions about social impact to our regular episodes and starting a new series called “Uplifting SaaS”.
In these episodes, I'll be speaking with founders, CEOs, and agency owners who sell to or work with SaaS companies about growing a company in general and about their social mission. We'll primarily be exploring how they achieved or how they helped SaaS companies achieve a positive social impact.
I'll also be publishing new episodes three times a week, with the possibility of even more frequent releases. The traditional format will continue for a few more months, but starting in March or April, you'll see more social impact content and a wider variety of guests.
I hope these changes will make Forward Launch Your SaaS even more valuable to you!