TIMESTAMPS
03:00 – Why Kate’s Dad told her that she couldn’t work for other people anymore
08:56 – The Art Of The Start by Guy Kawasaki
11:20 – Her first angel investors
12:50 – Walmart project that helps them to reach 130% ROI
15:30 – The power of voice and copy
18:00 – How Lately can help you get more out of your content
24:00 – The mindset that helps them get 240% in monthly revenue
28:40 – Finding a pure place
31:00 – How opportunity and doors opened just by being herself
35:00 – Be careful who you listen to
GUEST BACKGROUND
Kate Bradley Chernis is the Founder & CEO of Lately – A.I that learns which words will get you the most engagement and turns your video, audio, and text into dozens of social posts containing those words.
As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.
Prior to founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.
MAIN INSIGHT
Trusting your gut and being yourself opens opportunities for the company and builds more trust in your team.
KEY TAKEAWAYS
- Everything is about emotion
- Create and share the right mindset with your team
- Investors bets on your guts and not on the product
- Being yourself means being more confident and creative
PRACTICAL STEPS
- Create and identify the environment where you can be creative
- Identify the uncomfortable situation and change it
- Be yourself
- Know when to listen and get feedback from other people
TIPS FOR SUCCESS
- Choose the right feedback and people to listen to
- Trust your gut immediately
- Trust your team that they will accept whatever you say that comes out of your mind
MORE FROM LATELY AI
Lately’s AI learns which words will get you the most engagement and repurposes video, audio, and text into dozens of social posts that contain those words. Learn more at lately.ai