2: Organizing your team with product sprints – Oli Bridge @ Bonjoro

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GUEST BACKGROUND:

Oli is the CMO at Bonjoro. He has worked in SaaS for the last 12 years, first in customer success and sales roles, including at media startup, Gorkana, who sold for £25m during his time there. Then as founder of his own cold-pressed juice venture based from London’s Silicon Roundabout. 

He joined Bonjoro in 2016, and launched it from zero revenue into one of Australia’s fastest growing startups, with over 50,000 customers using the tool today. Oli currently runs his marketing team based on a product-development framework called “sprints”, and thinks that data analytics tools like Amplitude underpin most great marketing decisions. But his guiding ethos is that true growth only ever comes from more human contact, and credits 99% of Bonjoro’s rapid growth to this belief. 

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