7: How to rank #1 on google and get more traffic and conversions with intent-focused SEO strategy — Regan McGregor, Sr. Growth Marketing Mgr. at Vervoe

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MORE FROM VERVOE

Vervoe helps you predicts job performance using skills assessments that showcase the talent of every candidate before hiring them. Learn more at vervoe.comReach out to Regan at https://www.linkedin.com/in/regan-mcgregor-au

GUEST BACKGROUND

Regan McGregor is an experienced B2B and SaaS marketer who leads the marketing team at Vervoe, a company that helps businesses hire top performers through AI-powered skills testing.

He also worked with several Australian SaaS startups, including Head of Growth at Digivizer and Head of Marketing at AgriWebb.

He’s passionate about finding growth channels and leveraging those to create scalable growth strategies. One of those channels is search, both organic and paid search.

MAIN INSIGHT

Focus on people’s intent with regards to your business’ mission to get more traffic and maximize your SEO marketing efforts

KEY TAKEAWAYS

1. Focus on pre-existing demand of content from your customers
2. Identify high-level questions that your ideal customer has and use that as your main topic to create multiple SEO-rich pieces of content
3. Being an expert on one topic for your content is a good SEO strategy to help you get more brand recognition

PRACTICAL STEPS

1. Identify your business mission by finding the problems that you’re solving
2. Niche down to one or two topics that you want to rank high on Google
3. Brainstorm ideas for content
   1. Talk to your customers, sales, and marketing team
   2. Do keyword research and cluster them into groups of different topics
   3. Look at competitors and indirect competitors and figure out what content you can do better than them
4. Create premium content or content offers that can convert people and turn them into leads
5. Run an ad campaign for your sales and solution pages
6. Invite your sales team to do outbound to promote your premium content
7. Develop features or tools within the product that help to improve each pain point

TIPS FOR SUCCESS

1. Focus on one strategy that works and where the actual lead is coming from
2. Deep dive into your chosen topic
3. Paid ads are best used for potential customers that are searching for specific problems that your content can solve or keywords that are being searched at the bottom of the funnel