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Reach out to Henrique at twitter.com/henrm_cruz
GUEST BACKGROUND
Henrique is the Head of Growth at Rows, the spreadsheet with superpowers. Henrique loves to read books, and he shares his review at betaglyph.com. Occasionally, he also loves to share about tech, climate, and other things at henriquecruz.substack.com.
MAIN INSIGHT
Targeting successful users with high retention rates leads to more sales and growth.
KEY TAKEAWAYS
- Transparency of metrics to every department is critical for improvement
- Position your product and focus your marketing budget on a segment of customers that has a high retention rate
- Retention is the foundation of growth
- The more customers you acquire, the better your product should be
PRACTICAL STEPS
- Target the successful users or users that have a higher retention rate
- Understand that users and break it down in terms of demographics and firmographics
- Identify the activation (AHA) moment and the difference between the user journey of that specific type of user
- Run a test and validate if it correlates with retention
- Figure out how the users can reach the activation moment faster
TIPS FOR SUCCESS
- Create additional qualifying data for the user
- Focus on improving and making the account activation moment faster – the point of user’s experience where they will be a long-term customer
- Identify what areas have the most impact on your growth model
- Assign a team member that is dedicated to looking at the KPIs