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In this rebranded premiere of “Mindful B2B Marketing,” host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of “Forward Launch Your SaaS” to a pioneering exploration of ethically driven and socially impactful marketing strategies in the B2B realm. Keirra introduces the concept of mindful marketing, a holistic approach that extends the definition of success beyond financial gains to include positive outcomes for customers, employees, and society at large.
This season, Keirra is determined to delve deeper into the essence of marketing with a conscience, inviting seasoned leaders from renowned B2B brands to share their stories of success achieved through commitment to ethical practices and social good. The conversations aim to unveil strategies that not only foster business growth but also promote sustainable development, highlighting environmentally-friendly initiatives, inclusivity, and digital sustainability.
Listeners can expect a variety of insightful episodes that cover critical aspects of mindful B2B marketing, including the importance of truthful marketing claims, strategies to prevent team burnout, the significance of clear messaging, and the building of online communities. The season will also tackle the integration of privacy with marketing strategies, the ethical use of AI, and the pivotal role of honesty in marketing communications.