GUEST BIO
Itai Sadan is the Co-Founder and CEO of Duda, the leading web design platform for web professionals, agencies, and SaaS platforms that serve SMBs. With more than $100 million in funding, Duda has over 18,000 customers worldwide and hosts over a million active websites. Itai has been featured in several publications, including Forbes, TechCrunch, and Entrepreneur, and is a regular speaker at industry events. He holds a BSc in Computer Science and Mathematics from the University of Ben Gurion in Israel.
MAIN INSIGHT
You can always gain a deeper understanding of your ideal customer profile (ICP). Clarifying your ICP helps everyone in your company become more focused.
KEY TAKEAWAYS
- Understand your data – look at different slices of your customer base, e.g. the company size, revenue size, industry, pain points
- Identify how those different segments perform over time in order to understand which segments are your best customers
- Make sure this slice of the market is big enough to build a business off of
- Look for customer segments that are going to grow with your company over time and continue using your product. E.g. they will be repeat users, or the segment as a whole is growing, or there is a trend in which more of that type of company will purchase from your product category
- Build features and craft your messaging towards what is helpful for your best customer segment.
MORE FROM DUDA
Duda is a great platform for marketers or marketing teams who need a website builder, including for creating landing pages and microsites. Duda also offers a white label format, which has proven to be useful for several SaaS customers who integrate with the platform to offer websites to their customer base. Learn more at https://www.duda.co/ or reach out to Itai at duda.co via email.