15: How to build a highly-engaged community around your product — Eric Branner, Founder and CEO of Fons

MORE FROM FONS

Fons help small businesses grow by streamlining scheduling and billing, putting your administrative tasks on autopilot. Learn more at fons.com

Connect with Eric at linkedin.com/in/eric-branner-6a113b13

MAIN INSIGHT

Building a community is a grind when you’re just starting out, but if you continue to provide value, your customers will be your best salespeople.

GUEST BACKGROUND

Eric Branner found himself spending upwards of ten hours a week on administration alone which cut into his earning potential. He knew there had to be a better way – so he built Fons.

Fons simplifies and automates two things that every business owner needs – scheduling and payments. It helps business owners earn over 20+ million dollars and is still quickly growing. On average, professionals who use Fons earn up to 25% more each month because their busy work has been totally eliminated.

KEY TAKEAWAYS

1. Happiness can only be found once it’s rooted outside yourself
2. Customers are your best salespeople
3. A marketer should be motivated by a customer’s success using the product
4. Create a product that will solve a problem
5. The goal of building a community is to get people to believe in your product or idea 

PRACTICAL STEPS

1. Research your target audience or people
   1. Do an interview and ask them what keeps them up at night
2. Choose a platform where you can find your audience
3. Identify the key metrics on that platform
4. Focus on building your community on one platform before moving to another one 

TIPS FOR SUCCESS

1. Invest in your success
2. Promote positivity in your community and not competition
3. Focus on one marketing platform or channel before moving to another