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MORE FROM PROCESS STREET
Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures. Learn more at process.st
Reach out to Vinay at twitter.com/vinayp10
GUEST BACKGROUND
Vinay Patankar is the CEO of Process Street. Manage employee onboarding, workflow automation, checklists, the team’s handbook & more with Process Street’s modern management platform.
MAIN INSIGHT
Continuously learn and evolve as your company grows and scales by strategically adding on new marketing channels.
TOPICS WE COVER IN THIS EPISODE
- Early days of entrepreneurship and how he founded Process Street
- Why does your marketing strategy need to evolve along with your company
- When to find the next channel or marketing strategy
- Common signs of a declining channel
- How to encourage a learning culture in your team
- What to do to a deteriorating channel
- Common pitfalls in finding a new marketing channel and strategy
- How to avoid burning money when it comes to finding a new marketing channel
KEY TAKEAWAYS
- Systems and processes are key pieces of building and scaling a business
- Processes and systems need to be deployed once a business needs to scale
- Do not overestimate the scalability of a particular channel or strategy
- Invest early in testing new marketing channels and strategy
- All marketing channels will eventually deteriorate
- Two ways to grow your customer:
- Unlock new channels to drive more people
- Improve the customer journey to drive growth
PRACTICAL STEPS
- Analyze customer journey
- Find the low-hanging fruit and the most efficient channel
- Find a new channel to run experiments and only do micro testing
- Create a good system for analyzing experiments
- Execute the campaign properly
TIPS FOR SUCCESS
- Do micro tests to limit risks
- Encourage proactive learning in your team