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MORE FROM ZESTY
Zesty is the first cloud management platform that leverages AI-driven automation to increase efficiency and reduce AWS spend by over 50%. The platform automatically adjusts computing and storage resources to match real-time application needs, with no human input. Learn more at zesty.co
Reach out to Ido at linkedin.com/in/ido-assaf
GUEST BACKGROUND
Ido Assaf is the Marketing Director at Zesty, an autonomous cloud management solution that helps businesses maximize efficiency, reduce costs, and free up engineering resources.
His philosophy is centered more on the buyer rather than on “classic” marketing tactics. His use of an ingenuitive branding campaign brought in thousands of leads for Zesty.
MAIN INSIGHT
Innovating best marketing practices and using creative and unique methods to stand out from others is the best way to win in the long run.
KEY TAKEAWAYS
- Marketing approaches should rely on data
- A company needs to have subject matter experts
- Marketing and branding should be balanced
- The best way to win in the long run is to reinvent yourself
- Different is better than better
- Too much creativity can make you drift away
- The marketing strategy should come to a point where you can trust your customer to buy your product
PRACTICAL STEPS
- Assume you know nothing
- Identify the subject matter experts in your company
- Understand your buyer by doing research and doing interviews
- Run a test and validate
TIPS FOR SUCCESS
- Put yourself in the buyer’s shoes
- Understand that people buy from people
- Rely a bit on your gut instinct but always validate with data