3: How to repurpose content for maximum value – Holly Pels, VP Marketing at Casted

More from Casted 

Find them at Casted.us

They’ve released an industry survey of content marketers on the state of content marketing – helpful for understanding how other marketers are currently using content can be helpful for planning out your own content

Check out Amplify – view interviews with leading B2B brands (Drift, Salesforce, HubSpot, and more) on how they are harnessing the power of audio and video to connect with audiences in a whole new way

Ready to create content?

If this episode inspired you to start repurposing content, Forward Launch can help. We help B2B SaaS startups create interview-based podcasts that can be repurposed across various marketing channels. Get in touch.

Guest background

Holly Pels is the Vice President of Marketing at Casted – the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation.

Key takeaways

1. Have conversations with experts and record them in video and audio format
   1. Starting with video allows for easiest repurposing across channels
   2. Publish to YouTube because YouTube can be used as a search engine
2. Syndicate to podcast platforms (e.g. Apple, Spotify, Stitcher) and Youtube channels
3. Turn the transcript into a blog post
4. Create audiograms and videograms to be used on social media
5. Use themes that came up during the interview and plug them into the content calendar
6. Review previous episodes for similar themes – create a thematic blog post or thematic narrative episode
   1. Example: Holly’s team realized they had already interviewed several experts from Hubspot on the podcast, and they pulled those stories together to a larger narrative episode in advance of a content collaboration they did with Hubspot
7. Make “look books” out of the content – i.e. a downloadable piece of content where people can access the written versions of podcast episodes    

Tips for success

• Trust the process – not everything needs to be new
• Don’t be hard on yourself – it doesn’t have to be perfect. Just start!
• It doesn’t have to be for everyone, it just has to be for your audience