Description:
Easy-going conversations with B2B SaaS startup marketing executives whose campaigns have resulted in impressive growth. In each episode, our guests share the one biggest piece of wisdom that other B2B SaaS marketing execs should know.
We’ve interviewed marketing executives from notable companies like Hotjar, Proposify, Otter.ai, Bonjoro, and more.
The show is hosted by Keirra Woodard, the owner, podcast marketer, and B2B SaaS content marketing consultant of Forward Launch.
Trailer Episode:
Recent episodes:
Interview format:
This will be an audio and video interview that will be published to podcasting platforms and to my website.
Before we start recording, we’ll spend a few minutes chatting so I can get to know your background a little. At the start of the interview, I’ll ask about your background and a few follow up questions based on that. Then, we will move on to the main question for the episode (highlighted below).
This will be a pretty relaxed, free-flowing conversation. I will guide things along with some of the questions listed below if the conversation strays too far off topic.
The conversation should wrap up within approximately 20 minutes. At the end, I’ll ask for a summary of step-by-step practical advice that others could use to implement your idea. I’ll also give you the opportunity to spotlight your work or promote your company.
Main question for episode:
What is the one biggest piece of wisdom that other B2B SaaS startup marketing execs should know?
Examples of follow-up questions I may ask during the interview:
How did you arrive at that insight?
- Can you think of a specific moment when you realized this? Where were you and what were you doing?
- When you realized this, how did this make you feel?
What challenges were you facing before you arrived at this insight
- Can you think of a specific example?
- Can you think of a specific moment within that example? Where were you and what were you doing? How did this make you feel?
Questions I will ask at the end:
- What specific tactics did you use to implement your one biggest piece of wisdom?
- List these tactics step by step so others could follow (try to keep it to 3-5 steps)
- What pitfalls might other people come across if they try to implement this?
- What are your tips to make sure these steps are successful
- What were the results after you implemented this new idea?
- Time to shine a spotlight on you – any projects you’re working on, anything you’d like people to know, and anywhere you’d like people to get in touch with you?
Notes on how to prepare for the interview:
One week before the meeting
- (Optional) Look over the questions listed above, and think about how you would respond, especially to the main highlighted questions.
A few minutes before the meeting
- If possible, use headphones or a microphone, rather than speaking directly into your computer
- Try to find a quiet area with a neutral background behind you and light in front of you
- Check to make sure your computer is charged
- Keep a water bottle nearby
- To ensure a strong internet connection – optionally, turn off other devices in your home that are using WiFi and/or have a mobile hotspot to connect to as a backup