Podcast Name
Mindful B2B Marketing: Business Growth and Social Impact
Podcast Description
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good.
The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Proposify, Airmeet, Bonjoro, and many others. The show is hosted by Keirra Woodard, a seasoned podcast marketer and owner of Forward Launch, a provider of B2B content marketing and podcast creation services. We are now rebranded and thrilled to introduce Season 2 as “Mindful B2B Marketing.”
Ideal Guests
Desired Guests: B2B marketing executives and CEOs who’ve melded ethical marketing with impactful B2B growth.
Seeking B2B marketing leaders for “Mindful B2B Marketing”, where business growth meets social impact. Share your journey of intertwining ethical marketing & sustainable practices with impactful B2B growth. Especially inviting CMOs & VPs from the B2B sector who champion ethical and inclusive marketing.
Please reach out or suggest someone who has successfully developed marketing campaigns, and can speak about how their campaign addressed any of the focus areas below. (Guests can also feel free to suggest their own topic that relates to ethical marketing and positive social impact.)
Focus Areas
- Sustainable and environmentally friendly marketing strategies
- Ethical marketing practices and fair competition
- Resource efficiency in digital and physical marketing
- Inclusive marketing that caters to diverse demographics
- And many more topics related to mindful business growth and social impact!
Interview format
This will be an audio and video interview that will be published to podcasting platforms, my website, my email newsletter, and possibly to YouTube/Vimeo and social media platforms like LinkedIn.
Before we start recording, we’ll spend a few minutes chatting so I can get to know your background a little. At the start of the interview, I’ll ask about your background and a few follow up questions based on that. Then, we will move on to the main question for the episode (highlighted below).
This will be a pretty relaxed, free-flowing conversation. I will guide things along with some of the questions listed below if the conversation strays too far off topic.
There’s no set time for how long the interview will be, but I expect it to wrap up within 20-60 minutes. At the end, I’ll ask for a summary of step-by-step practical advice that others could use to implement your idea. I’ll also give you the opportunity to spotlight your work or promote your company.
Main question for episode
What is a marketing campaign or tactic you implemented that you believe had a significant social impact?
Examples of follow-up questions I may ask during the interview
How did you come up with this campaign or tactic?
What challenges was your company/team facing before you all implemented this campaign or tactic?
How do you balance the pursuit of profit with the importance of social impact?
- How do you ensure that your marketing strategies align with your company’s social responsibility goals?
- How do you ensure your marketing practices adhere to ethical standards, and how do you communicate this to your customers?
- How has focusing on social impact and sustainability influenced your company’s brand image and customer relationships?
Questions I will ask at the end
- What specific tactics did you use to implement your one biggest piece of wisdom?
- List these tactics step by step so others could follow (try to keep it to 3-5 steps)
- What pitfalls might other people come across if they try to implement this?
- What are your tips to make sure these steps are successful
- What were the results after you implemented this new idea?
- Time to shine a spotlight on you – any projects you’re working on, anything you’d like people to know, and anywhere you’d like people to get in touch with you?
Notes on how to prepare for the interview
One week before the meeting
- (Optional) Look over the questions listed above, and think about how you would respond, especially to the main highlighted questions.
A few minutes before the meeting
- If possible, use headphones or a microphone, rather than speaking directly into your computer
- Try to find a quiet area with a neutral background behind you and light in front of you
- Check to make sure your computer is charged
- Keep a water bottle nearby
- To ensure a strong internet connection – optionally, turn off other devices in your home that are using WiFi and/or have a mobile hotspot to connect to as a backup