Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM VERVOE Vervoe helps you predicts job performance using skills assessments that showcase the talent of every candidate before hiring them. Learn more at vervoe.comReach out to Regan at https://www.linkedin.com/in/regan-mcgregor-au GUEST BACKGROUND Regan McGregor is an experienced B2B and SaaS marketer who leads the marketing team at Vervoe, a company that helps businesses hire top performers through AI-powered skills testing. He also worked with several …
6: A counterintuitive method to excel when leading a new marketing team — Ben Sperry, Marketing Manager at Place
Want summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletter GUEST BACKGROUND Ben Sperry leads the marketing department at Place – makers of an agile finance platform built on Salesforce. In his first six months with Place, Ben grew inbound demand by over 400%. Ben has also held various sales and marketing positions at Gartner and is a Teach For America alum. MAIN INSIGHT When starting at a new company, minimize the assumptions you make based on …
5: How to improve marketing and sales conversions using personality typing — Ben Bressington, CEO at Behavior Sales
Want summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletter MORE FROM BEHAVIOR SALES Behavior Sales uses behavioral intelligence to gain a competitive advantage to shorten sales cycles and close deals faster. Learn more at behaviorsales.com GUEST BACKGROUND Benjamin Bressington is the CEO of BehaviorSales.com, a Behavioral Intelligence company. He is a Speaker and Author of multiple books, including his latest book “People Ignorant: Unlocking Success, Confidence & Influence.” Benjamin has a Law & Criminology degree from …
4: How to get companies to remember your brand — David Kofoed Wind, Co-founder and CEO at Eduflow
Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter More from Eduflow If you’d like to build a course, try Eduflow (eduflow.com) – the free plan allows up to 15 course participants and is a good way to test whether a course would work for your brand Reach out to David: david -at- eduflow.com Guest background David is the co-founder and CEO of Eduflow, a modern learning management system for active and social learning. Before …
3: How to repurpose content for maximum value – Holly Pels, VP Marketing at Casted
More from Casted Find them at Casted.us They’ve released an industry survey of content marketers on the state of content marketing – helpful for understanding how other marketers are currently using content can be helpful for planning out your own content Check out Amplify – view interviews with leading B2B brands (Drift, Salesforce, HubSpot, and more) on how they are harnessing the power of audio and video to connect with audiences in a whole new way Ready to create content? …
2: Organizing your team with product sprints – Oli Bridge @ Bonjoro
LINKS: Bonjoro’s video funnel playbook – Over 30 proven video funnels to convert more customers and turn them into superfans of your business Bonjoro’s new product for collecting, managing, and publishing customer testimonials GUEST BACKGROUND: Oli is the CMO at Bonjoro. He has worked in SaaS for the last 12 years, first in customer success and sales roles, including at media startup, Gorkana, who sold for £25m during his time there. Then as founder of his own cold-pressed juice venture …
1: Introduction – Welcome to Forward Launch Your SaaS
Welcome to the first episode of Forward Launch Your SaaS! This will be a short episode in which I explain the format of the show, what you can expect from weekly episodes, and why I started the podcast. The show features easy-going conversations with B2B SaaS startup marketing executives whose campaigns have resulted in impressive growth. In each episode, our guests share the one biggest piece of wisdom that other B2B SaaS marketing executives should know. I’m the host – …
B2B Content Marketing – Systematically move buyers down the funnel
Video: B2B Content Marketing – How to systematically move buyers down the funnel. You can read the transcript below (lightly edited for readability). B2B companies often create and publish content regularly to generate website traffic. How can you systematically turn your website traffic into qualified sales leads? Hey everyone, I’m Keirra Woodard, and today, I’m going to show you a process for making sure that your content converts buyers at every stage of the buyer’s journey and consistently produces high-quality …
B2B SaaS Marketing – Turn content into a powerful revenue driver
B2B SaaS marketing teams create and publish a lot of content. But how can you make sure that the content you’re creating is getting results in terms of driving business leads, and ultimately, revenue? Hey everyone, I’m Keirra Woodard, and today I’m going to show you a method for using content marketing as a powerful revenue driver for your B2B SaaS business. Typical B2B SaaS content creation process So here’s the typical process of creating and publishing content: First the …