TIMESTAMPS
03:10 – What is a “K Factor”, and why it gives Contractbook exponential growth
08:29 – Why Contractbook charge based on the automation they provide
09:20 – How Contractbook demonstrates value to their users
11:37 – Build trust and expose your user to the power of your platform
13:53 – How Covid helped their market and user to mature
16:30 – Finding different angles to invite more customers
20:02 – Why you should invest in bottom-of-funnel marketing even in the early stages of your business
GUEST BACKGROUND
Niels Martin Brøchner is CEO of multiple startups and currently CEO at Contractbook.com, software that innovates the PDF and makes contract flow less chaotic. He believes you can learn and reuse a lot of unique approaches from other people but still focus on the hand you're dealt instead of what others have done in the past.
MAIN INSIGHT
Identifying and focusing on a solid go-to-market strategy that suits your product helps your company grow exponentially.
KEY TAKEAWAYS
- Charging your customers is all about the value and solution you provide to them
- Leverage your customers and their networks
- Expose your users to the power and value of your platform
- Remember to experiment and change your strategy to make great progress in your company
- Narrow your focus on the user experience and how they can share your product
- Hire someone who can understand and convert opportunity to sales
- Activation should be easy for your user
PRACTICAL STEPS
- Identify who your users are
- Identify the user journey
- Find out how you want to invite your users and how your users can invite other users
TIPS FOR SUCCESS
- Find one thing that your competitors can’t do and leverage it
MORE FROM CONTRACTBOOK
Contractbook helps you streamline every step from contract creation to post-signature handoffs. Learn more at contractbook.com