Services

Ready to start producing content that resonates with your audience 100% of the time?

I’ll hop on a 30-minute free call with you to determine whether a podcasting strategy (using the Interview-based content system) is right for your business.

Introducing the Interview-Based Content System

Benefits of the Interview-Based Content System

Connect with and build relationships with key people from your target audience, while also producing content that builds your brand

Consistently create content that resonates with your target audience 100% of the time… so you don’t have to waste time or money on publishing content that doesn’t produce real results

Overview of Forward Launch’s 6-Step Interview-Based Content System

Step 1: Identify

Figure out who your ideal customers are

Identify which potential customers would be highly beneficial for your company to target

Examples: target accounts (for ABM strategy), large enterprise deals, stuck deals, new target audience segments your company is expanding to, markets in which you want to build brand recognition and authority

Step 2: Invite

Invite ideal customers to participate in your content 

• Easier to get target audience to say yes 
• You’re not asking for something; you’re offering something valuable. 
• MUCH easier to get referrals than by asking your network to help you book sales calls

Step 3: Interview

Interview target customers in a recorded format (e.g. webinar, video-cast, podcast) 

• Provides value to the guest
• Demonstrates credibility and authority by associating with experts in your space 
• Provides long-term brand building – Audience will get glimpses into your company’s philosophy because the interviewer will give their perspective

Step 4: Build

Build a relationship with your guests

• Because they participated in the interview, you know  more about their company specifically, and you have an opening to build a relationship with them. 
• Sometimes that can lead to them immediately getting into your sales cycle. 
• If an interview guest becomes a customer. It immediately shows stakeholders in your company that you got a return on investment from this marketing channel

Step 5: Publish

Publish the interview content 

• Your team doesn’t have to come up with content themselves anymore
• No wasted time creating content that doesn’t resonate with target audience
• Because the content came from the exact type of person you want to sell to, it will resonate with others like them

Step 6: Repurpose

Repurpose the interview content into multiple formats

• Get a wider reach and more traffic
  • Publish video to YouTube, Vimeo
  • Publish audio as a podcast
  • Turn transcripts into blog posts
  • Send each new episode out as an email newsletter
• Use unique insights from guests to produce content that outperforms the competition
• Use the interviews to figure out the language your ideal customers use, and create better, high-converting website or email copy
• Content creation is faster and easier; writers don’t need a deep understanding of your customers’ industry or level of professional knowledge

Ready to implement the interview-based content system?

So, what services does Forward Launch provide?

I help B2B companies launch podcasts that attract and build relationships with their ideal customers, so they can consistently generate high-quality leads.

How it works:

1. Book a time through this scheduling page, and we’ll get on a call to determine whether a podcasting strategy (using the interview-based content system) is right for your business
2. If it seems like a good fit, we’ll schedule a coaching call to determine what type of podcast you can start that aligns with your business goals, and we’ll develop the podcast description and target audience.
3. Once you decide to start a podcast, we’ll have three meetings to iron out the details, and I’ll create the podcast assets and publish your new podcast to the world.

Services

3-Week Podcast Launch Accelerator 

Format: 3 meetings, 90 minutes each

• Identify ideal podcast guests and show concept (to ensure that the content appeals to your target customers)
• Create action plan to source podcast guests from your ideal target audience
• Develop an episode blueprint including interview questions and a script for the host (to ensure consistent, high-quality episodes, so that anyone in your company can host the podcast successfully)
• Create collateral for the show such as music, cover art, account setup, and more (to save your team time and get a high-quality show published ASAP)

90-Day Done-For-You Podcast Launch

Format: 1 episode every 2 weeks (Basic package) or 1 episode every week (Fast-growth package)

• We will source the guests from your ideal target audience (you never have to worry about finding guests to interview – we take care of it all for you!)
• Audio and video editing (that’s right – you can record podcast interviews using both video AND audio to maximize the places to publish content, which brings you more traffic)
• Publish to podcasting platforms (basically, you just show up to interview guests, and we take care of all the editing and publishing for you)
• Produce a lightly edited transcript (which can be used as a blog post to boost SEO and reach wider audiences)
• Create a landing page for email capture
• Create show notes for each episode
• Send new episode announcement emails to your email newsletter

*Bonuses are only received with a minimum 6 month contract commitment and ongoing automatic subscription payment. Must renew at least 90 days in advance of the end of the contract to continue receiving bonuses.

**My guarantee – I will refund you $750 per guest for each guest that isn’t booked by the end of the quarter, as a credit toward your next quarter’s payment.

Ready to get started?

Frequently Asked Questions